Gilbert Harding. I Am Not Dead

Many people in the industry scoffed when Steve Jobs introduced the iPhone to the world on June 9th 2007. Particularly at his claim that Apple’s goal was 1% of the global mobile phone market by the end of 2008.
The mobile market place is dominated by established players and for a company not previously known for selling phones to make such a prediction was considered bold and possibly embarrassingly dangerous.
The phenomenal success of the iPhone took all these experts by surprise. Helped by Apple’s unique marketing ability and it has to be said a pretty damn good product, they have apparently exceeded their goal. The iPhone has 1.1% market share.

According to an ABI Research study Apple grew from just 0.3 per cent in 2007 to 1.1 per cent in 2008. In 2008 Apple sold 13.7 million iPhone 3G units, putting it on par with HTC and slightly ahead of Sharp.

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This entry was posted on Saturday, January 31st, 2009 at 4:02 pm and is filed under Apple Stuff. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.